The Lynx Effect

I must admit, i'm totally loving the Lynx ads at the moment. The 'Even angels will fall' campaign is hauntingly beautiful in a slightly bizarre kind of way. If i'm being honest, the thought of angels falling from the sky and crash landing here on earth totally freaks me out. I guess this is mainly due to my understanding of gravity coupled with the notion of cause & effect {i can tell that my scientific knowledge is astounding you all right about now} Yet, despite all of this, the underlying concept is magnificent. It captures the Lynx Effect at it's most powerful. Boy smells {very} good, girl {even angels} can't resist. 

Another memorable ad by Lynx was another in the series for the Lynx Effect campaign. Now this one was total gold! Perhaps because this scenario 'could' actually happen {i mean, it hasn't actually happened in my life, but I'm sure it has the potential to happen somewhere on the planet} 

These ads are enchantingly emotive yet somewhat simple, but what I want to know is does this so called Lynx Effect actually work?


I don't know for sure but what I do know is that there is something compulsively magnetic about a yummy smelling boy. Just the other day when we were out at a bar, a seriously delicious 'scent' walked by. So much so, that I actually turned my head to find out where the source of this yumminess was coming from. Admittedly so, i even subtly leant into all my male friends around me at the time to see if it was them. Perhaps subtlety is not my strong point as they all pretty much just stared at me and were no doubt wondering if I was on day release from the local hospital. Actually one of them even said "it's the new Abercrombie" and then kept on with his previous conversation. 


So with this in mind, I have taken it upon myself, in the interests of er...research, to find out how successful the Lynx Effect actually is. So off I will go, on my merry little way, to find some Lynx {or Abercrombie, or Gucci, or ...} boys of my own to put this theory to it's test. 


So girls, join me in my research.
And boys, go on, smell yummy for us.


Much love {hopefully requited}
xx