The Lynx Effect

I must admit, i'm totally loving the Lynx ads at the moment. The 'Even angels will fall' campaign is hauntingly beautiful in a slightly bizarre kind of way. If i'm being honest, the thought of angels falling from the sky and crash landing here on earth totally freaks me out. I guess this is mainly due to my understanding of gravity coupled with the notion of cause & effect {i can tell that my scientific knowledge is astounding you all right about now} Yet, despite all of this, the underlying concept is magnificent. It captures the Lynx Effect at it's most powerful. Boy smells {very} good, girl {even angels} can't resist. 

Another memorable ad by Lynx was another in the series for the Lynx Effect campaign. Now this one was total gold! Perhaps because this scenario 'could' actually happen {i mean, it hasn't actually happened in my life, but I'm sure it has the potential to happen somewhere on the planet} 

These ads are enchantingly emotive yet somewhat simple, but what I want to know is does this so called Lynx Effect actually work?


I don't know for sure but what I do know is that there is something compulsively magnetic about a yummy smelling boy. Just the other day when we were out at a bar, a seriously delicious 'scent' walked by. So much so, that I actually turned my head to find out where the source of this yumminess was coming from. Admittedly so, i even subtly leant into all my male friends around me at the time to see if it was them. Perhaps subtlety is not my strong point as they all pretty much just stared at me and were no doubt wondering if I was on day release from the local hospital. Actually one of them even said "it's the new Abercrombie" and then kept on with his previous conversation. 


So with this in mind, I have taken it upon myself, in the interests of er...research, to find out how successful the Lynx Effect actually is. So off I will go, on my merry little way, to find some Lynx {or Abercrombie, or Gucci, or ...} boys of my own to put this theory to it's test. 


So girls, join me in my research.
And boys, go on, smell yummy for us.


Much love {hopefully requited}
xx  

Love is...

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonour others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices in the truth. It always protects, always trusts, always hopes, always perseveres. Love never fails.
{1 Corinthians 13:4-8}

Happy Valentine's Day, friends & lovers xx

It's birthday week

I have had the most amazing birthday this year. Actually, forget about just celebrating the day, this little birthday girl is having the sweetest Birthday Week ever! I am somewhat new to this term 'birthday week' but I am rapidly becoming a fan of celebrating the whole week through. Some of my friends are even trying to extend the concept to Birthday Month, however despite my wishful thinking, I suspect that is taking it a little too far.

© Vignes Balasinga

This week, my friends and family have gone over and above in their plight to show me some serious birthday love. I have been completely overwhelmed with gratitude to the point where I have been left speechless on many occasions {and most of you know that this is definitely no mean feat} I am so blessed to have such precious, sweet people in my world. You have truly made this birthday a week to remember.

So thankyou, a million times over.

Much love & loads of birthday kisses xx

Time for a little perspective

It is so easy to get caught up in our own little worlds, doing the same things we have always done, time and time again. It is often unintentional, but at times we allow our day to day lives to overwhelm and even cause us great distress.

This is not to undermine the dramas and concerns we face during the general routine of our daily lives, but a little bit of perspective will often give us more peace and clarity in the situation we are facing.

Sometimes we are too close {to a situation}. If we were to move back a couple of steps, take a little time & space {perspective} ...then voilà, we would be able to see the bigger picture more clearly.

© saad almutairi

This week, one of my flatmates and I went to the movies to see what we thought was going to be a fun & lighthearted story, complete with happy endings and a good love story. Two hours later, we took our tear stained faces and heavy little hearts home.

There was silence.

There were a few more tears. 

There were a few deep breaths.

Then there was the painful debrief.

So there we were, sitting in the car with our mascara streaked faces, trying to figure out why this movie affected us so much. The truth is, this movie gave us perspective. It seemed to shine a light on our lives and put everything thing back in it's rightful order. Some things still seemed significant. Others lost all significance.

Oh, the importance of a little perspective x 

I believe

A woman after my own heart...

Much love x

The cherry blossom

As I looked out my dew covered window this morning, I was hoping to see a glimpse of the sun peaking up from the early morning sky. London Town in February is generally one of the coldest and seemingly darkest months of the year. But every now and then, we often have a few warm and bright days thrown in the mix to let us know that the harshness of winter will soon be at it's end.

This morning when I drew my curtains, I smiled to myself when I saw the first little buds on the cherry blossom tree outside my window. Oh, how I love cherry blossoms. They have to be one of the sweetest flowers I have ever seen.

Photo

These little buds gave me hope. They reminded me that the wintertime will in fact draw to an end and then that we should be expectant for a new season. For me, these buds are the proof of things to come. They are the hope and promise of a new season. 

In time, these precious buds will bloom, indicating that the winter is over and spring is on it's way. So be expectant and be prepared for the new season that is headed our way. I can't wait to see it all beautifully unfold.

Praying your new season, wherever you may be, is magnificent x

The diary of a wanna be gym junkie

With the beginning of each new year, comes new vision, restored hope and the excitement of a fresh start. Each January, I happily step onto the 'clean slate' bandwagon with reckless abandon. Throwing caution to the wind, I start to honestly and openly look at my life and start to take note of the dreams, hopes & aspirations I want to see come to pass in my life. 

Without fail, I inevitably end up pondering one of my good old faithful & always asked questions:

To gym or not to gym? 

Photo

Just last week, I chose to forget about my past attempts {and fairly immediate failures} and decided that this year it would be different. This year, I have made a decision to actually be dedicated, diligent & faithful to my long-lost and often abandoned friend, the gym. 

The demise of my seemingly volatile relationship with the gym can be generally attributed to the fact that I seem to have some sort of allergic reaction to most forms of arduous exercise. Don't get me wrong, I do love to play most forms of sports but going to the gym needs a certain amount of self discipline and determination that I have never been able to harness post February 23.

So this year, with a few gym buddies & personal cheerleaders, I am attempting to break the McBride Record of Gym Attendance. With increased vigour, I have decided that it is time, to once and for all, embrace the inner 'gym junkie' in me.

So come along with me on my journey into the unknown. I'm pretty sure, due to my tendency to create Bridget Jones-esque trauma wherever I go, that it will certainly not be a dull one. 

Let the fun begin.

With love,

The Wanna Be Gym Junkie xx